Tractor Supply Co. backtracks on DEI roles and goals

In a news release Thursday, Tractor Supply, which advertises itself as the country’s “largest rural lifestyle retailer,” said it will stop sponsoring activities like “pride festivals and voting campaigns” and would be cutting DEI roles and “retire (its) current DEI goals while still ensuring a respectful environment.”

“We have heard from customers that we have disappointed them,” the company said. “We have taken this feedback to heart.”

2024-06-30T12:16:10+00:00June 30th, 2024|

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